Value Hero
Lavender Bloom Natural Body Wash
A lavender-led body wash for the value-hero slot at 500ml, built for the evening wash rather than the morning one. The commercial decision on this product is not the surfactant base but the scent: whether you carry real lavender oil, a lavender fragrance accord, or both, because that choice sets your cost, your allergen declaration and the ingredient list your customer reads. We set it with you before sampling rather than after. The system below is our standard ODM baseline, adjustable for your target market and price point.
Product Overview
| MOQ | 2,000–3,000 bottles / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 500ml |
| Packaging | Large Pump bottle |
| Mini Pack | Yes - Sachet 5-10ml. Suitable for mass market |
| Suitable For | All skin types, especially fragrance lovers and evening bath relaxation seekers |
| Pricing | Quote-based — depends on the surfactant system, lavender oil grade, fragrance load, packaging, and order volume. |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
A rinse-off wash where the surfactant pair carries the cleaning and the lavender carries the positioning. The system below is our standard ODM baseline, adjustable for your target market and price point.
Mild surfactant systemprimary cleansing system
Sodium Cocoyl Isethionate with Cocamidopropyl Betaine, a pairing chosen for a dense, fine foam that rinses without the tight after-feel a value-tier wash is usually criticised for. The betaine also builds viscosity, which matters on a 500ml pump where a thin pour reads as diluted regardless of what the formula costs. Sulfate-free on request, and the ratio can be shifted toward stronger cleansing for markets where consumers wash after heavy outdoor work.
Lavender oilbotanical and fragrance ingredient
Lavandula angustifolia oil, carrying the calming positioning the product is sold on. Two practical points decide how much goes in: lavender oil contributes linalool and linalyl acetate, which are declarable fragrance allergens in the EU above 0.01% in a rinse-off product, and IFRA limits apply to the finished formula rather than to the oil as supplied. We run the IFRA calculation as part of the formulation work and give you the allergen breakdown so your label copy is right the first time.
Glycerinhumectant
Present at a functional level rather than a token one, to offset the moisture loss any cleansing step causes and keep the after-feel comfortable. On a body wash used daily in a hot climate this is what separates a wash people repurchase from one they describe as drying.
Panthenolsupporting skin conditioner
Provitamin B5, included for the after-feel on skin that is being washed daily. In a rinse-off product contact time is short by design, so we position it as a comfort contributor rather than a treatment ingredient, and the level is set against the finished feel on sample.
Formulation & Customization Options
| Service model | ODM on our lavender wash base, or full OEM development |
| Scent route | Lavender essential oil, a lavender fragrance accord, or a blend of both — the essential oil route costs more and carries a larger allergen declaration, the accord route gives more control over consistency batch to batch |
| Adjustable elements | Surfactant system and ratio (sulfate-free on request); glycerin level; fragrance load; viscosity and pearlescent effect |
| Target pH | Formulated in the mildly acidic range this surfactant pair supports. Final target pH confirmed per project. |
| Packaging | 500ml pump bottle standard; 5–10ml sachet for trial and traditional trade; custom colour, print and secondary packaging |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request. Halal, COSMOS and vegan-positioned formulations can be scoped to your requirement — tell us the destination market and certifying body and we will confirm feasibility before sampling. This base carries no animal-derived material, so a vegan route is a short path here. |
Who This Product Is Built For
Value-hero body wash at 500ml
The 500ml pump is the repeat-purchase size in Southeast Asian supermarket and e-commerce channels, and lavender is one of the few scents that sells across age groups rather than to a single segment. This is the SKU a range is built around rather than a seasonal addition.
Evening and relaxation positioning
Scent-led relaxation is an easier claim to hold than a functional one, because it rests on how the product smells rather than on what it does to skin. That keeps the regulatory path simple while still giving the marketing something concrete to work with.
Brands building a matching body range
Pairs naturally with a scented lotion as the second step. The Rose Bloom Natural Body Lotion covers the botanical value tier, and the Fragrance Long-Lasting Softening Body Lotion is the premium option where the scent is the product. Selling wash and lotion together raises basket size more reliably than adding a third scent.
Frequently Asked Questions
What is the MOQ and lead time?
MOQ is 2,000–3,000 bottles per SKU and production runs 35–45 days after sample approval. Custom sample rounds take 2–3 weeks. Each scent counts as a separate SKU against the minimum, because the fragrance goes in at the compounding stage, so a two-scent launch is two SKUs rather than one.
Should we use real lavender essential oil or a fragrance accord?
It depends on which claim you are selling and what your label needs to say. Essential oil supports a natural ingredient story and appears in the ingredient list as Lavandula angustifolia oil, but it costs more, varies between harvests, and brings a larger fragrance-allergen declaration. An accord gives you consistency batch to batch and more control over how the scent develops on skin. Many brands run a blend: enough real oil to declare it, with an accord carrying the character. We will quote all three so the decision is made on cost and label rather than on principle.
Do we need to declare fragrance allergens?
In the EU, yes. Listed fragrance allergens must appear in the ingredient list above 0.01% in a rinse-off product, and Commission Regulation (EU) 2023/1545 expanded that list well beyond the original 26 substances. Lavender is a meaningful contributor because of its linalool and linalyl acetate content, so we provide the allergen breakdown for whichever scent route you choose and check finished-product values before EU shipment.
Can you make it sulfate-free?
Yes, and it is a common request for the natural positioning this scent supports. Expect a slightly different foam character rather than an identical product with a different label, which is why we sample it rather than swap it on paper. If sulfate-free is central to your claim, tell us at the brief stage so the viscosity and foam are built around it from the start.
How is the fragrance level set?
A rinse-off wash sits in the 0.5–1.5% band with 1% as the usual baseline, which is well below what the same accord would need in a body lotion or an eau de toilette. Raising it does not make the scent linger after rinsing, since most of the product goes down the drain by design. What does carry scent onto skin is the accord construction, so a sampling round spent on the accord is worth more than pushing the percentage.
Is it certified for export?
Manufacturing is ISO 22716 and GMPC compliant with SGS testing on request, and we confirm ingredient compliance against your destination market before sampling. For a rinse-off wash the documentation is usually straightforward. The item that needs attention is the fragrance allergen declaration and the IFRA calculation on the finished formula, which we handle as part of the formulation work.
Customization
OEM/ODM supported; fragrance and moisturizing ingredients fine-tunable
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Lavender Bloom Natural Body Wash Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome