Value Hero
Centella Soothing Cleanser
An amino-acid surfactant cleanser built around Centella Asiatica for tropical daily use. It removes sweat, sebum, and non-water-resistant sunscreen without the tight, stripped feel that alkaline soap-based cleansers leave behind. Manufactured under ISO 22716 for brands that need a gentle everyday hero SKU.
Product Overview
| MOQ | 3,000 bottles / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 100g / 120g |
| Packaging | Tube packaging, White or light color, Flip cap / Screw cap |
| Mini Pack | Yes - Mini tube 15-30ml. Suitable for trial sizes and travel kit |
| Suitable For | All skin types, especially sensitive, redness-prone, combination to oily skin |
| Pricing | Quote-based — depends on surfactant system, extract loading, packaging, and order volume. |
Quote response within 24 hours · Sample terms confirmed by project
Key Active Ingredients
How the Active Ingredients Work
An amino-acid cleansing system paired with soothing and humectant ingredients, so the formula cleans without stripping. The baseline below is our standard ODM starting point, adjustable for your target market and price point.
Amino Acid Surfactants primary cleansing system
Sodium Cocoyl Glycinate and Sodium Lauroyl Sarcosinate-type surfactants clean at a near-neutral pH instead of the pH 9–10 of soap-based systems. Soap has to sit at pH 9–10 simply to stay soluble; amino acid surfactants do not, so the finished product can sit near neutral. This is what keeps the after-feel soft rather than squeaky, and it is the single biggest driver of repeat purchase in daily cleansers. The full system is adjustable if you need a richer lather or a lower cost structure.
Centella Asiatica Extract soothing active
Contributes madecassoside and asiaticoside, the components associated with calming visible redness. Loading level is adjustable, and we can quote either a standard extract or a higher-assay fraction depending on how prominently you want to claim it on pack.
Glycerin & Hyaluronic Acid humectant system
A humectant pair that offsets the moisture loss cleansing causes and keeps the after-feel comfortable. This is a supporting system rather than a claim active — its job is the after-feel.
Allantoin conditioning agent
A widely used conditioning agent that supports the soothing positioning and helps the formula stay comfortable for frequent washing in hot, humid climates.
Formulation & Customization Options
| Service model | OEM custom development or ODM on our tested amino-acid base |
| Target pH | Formulated in the near-neutral range, well below the alkaline range of soap-based systems |
| Foam & texture | Cream-to-foam, gel-to-foam, or pump-foam versions available |
| Fragrance | Fragrance-free version available (default is lightly scented) |
| Packaging | Tube 100g/120g, mini tube 15–30ml for trial and travel kits |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request |
Launch-fit guide
Who This Product Is Built For
Brands needing a daily-use hero
Cleanser is the highest-repurchase step in a routine. This SKU is built to be the entry product that pulls customers into the rest of your line.
Sensitive-skin and barrier-friendly lines
The amino-acid system and Centella pairing suit brands positioning around gentleness rather than deep-clean strength.
Tropical and humid markets
Formulated for climates where consumers wash twice daily and need everyday sunscreen removed without over-stripping. Water-resistant and high-SPF film-forming sunscreens need an oil-based first cleanse.
Planning Your Centella Soothing Cleanser Project
What to prepare before quotation and sampling, which checks are part of routine manufacturing, and which items are confirmed separately for this product type.
What to include in your brief
- Destination market, channel, target retail price and the cleanser's role in the range.
- Cream-to-foam, gel-to-foam or pump-foam format, with the target lather and rinse feel.
- Fragrance-free or custom fragrance direction, plus any surfactant or ingredient exclusions.
- 100g or 120g tube, mini-pack requirement, decoration reference, quantity and target launch date.
- Planned wording for sensitive skin, soothing, sulfate-free and sunscreen removal.
Quality and testing plan
Routine production controls and release against the agreed cleanser specification should cover appearance, odour, pH, viscosity, foam or rinse profile, fill weight and agreed microbiological criteria.
Formal stability, preservative challenge, tube or pump compatibility, claim substantiation, safety work and third-party reports are scoped after the final surfactant system, pack and destination market are fixed. Sunscreen-removal testing is a separate project when the intended claim goes beyond non-water-resistant daily sunscreen.
Market and claims checkpoints
- Define the excluded surfactants before using sulfate-free or related free-from wording.
- Keep soothing and sensitive-skin language proportional to the available formula and finished-product evidence.
- Do not imply that a water-based daily cleanser removes waterproof or high-film-forming sunscreen unless the finished product is tested for that use.
- Confirm the final formula and specification before publishing a fixed pH or active-loading claim.
Pricing and testing scope depend on the final formula, packaging, quantity and destination market.
Frequently Asked Questions
What is the MOQ and lead time?
MOQ is 3,000 bottles per SKU, with production in 35–45 days after formula and artwork sign-off. Custom sample rounds take 2–3 weeks.
Can you make it fragrance-free or sulfate-free?
Yes. The base is already free of SLS/SLES-type sulfates, and a fully fragrance-free version is available at no formula-development premium.
Can we adjust the Centella content or swap the extract?
Yes. Extract loading is adjustable, and we can substitute or add botanicals — green tea, oat, licorice — to match your positioning and target market claims.
Which markets is this suitable for?
It is built for Indonesia, the Philippines, Thailand, Vietnam, and Malaysia, and the formula also suits Japan/Korea and Western e-commerce basic cleansing lines. We adjust the ingredient list to your destination market requirements.
Customization
OEM/ODM supported; fragrance-free version available
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Planning a cleanser range? Compare cleanser formats, packaging and MOQ in our cleanser manufacturing guide.
Related Guides
Need a Custom Centella Soothing Cleanser Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. Within 24 hours, we will reply with a quotation or the questions needed to prepare one.
Response within 24 hours · WhatsApp available · Factory visits welcome