Value Hero
Centella Soothing Cleanser
An amino-acid surfactant cleanser built around Centella Asiatica for tropical daily use. It removes sweat, sebum, and non-water-resistant sunscreen without the tight, stripped feel that alkaline soap-based cleansers leave behind. Manufactured under ISO 22716 for brands that need a gentle everyday hero SKU.
Product Overview
| MOQ | 2,000–3,000 bottles / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 100g / 120g |
| Packaging | Tube packaging, White or light color, Flip cap / Screw cap |
| Mini Pack | Yes - Mini tube 15-30ml. Suitable for trial sizes and travel kit |
| Suitable For | All skin types, especially sensitive, redness-prone, combination to oily skin |
| Pricing | Quote-based — depends on surfactant system, extract loading, packaging, and order volume. |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
An amino-acid cleansing system paired with soothing and humectant ingredients, so the formula cleans without stripping. The baseline below is our standard ODM starting point, adjustable for your target market and price point.
Amino Acid Surfactantsprimary cleansing system
Sodium Cocoyl Glycinate and Sodium Lauroyl Sarcosinate-type surfactants clean at a near-neutral pH instead of the pH 9–10 of soap-based systems. Soap has to sit at pH 9–10 simply to stay soluble; amino acid surfactants do not, so the finished product can sit near neutral. This is what keeps the after-feel soft rather than squeaky, and it is the single biggest driver of repeat purchase in daily cleansers. The full system is adjustable if you need a richer lather or a lower cost structure.
Centella Asiatica Extractsoothing active
Contributes madecassoside and asiaticoside, the components associated with calming visible redness. Loading level is adjustable, and we can quote either a standard extract or a higher-assay fraction depending on how prominently you want to claim it on pack.
Glycerin & Hyaluronic Acidhumectant system
A humectant pair that offsets the moisture loss cleansing causes and keeps the after-feel comfortable. This is a supporting system rather than a claim active — its job is the after-feel.
Allantoinconditioning agent
A widely used conditioning agent that supports the soothing positioning and helps the formula stay comfortable for frequent washing in hot, humid climates.
Formulation & Customization Options
| Service model | OEM custom development or ODM on our tested amino-acid base |
| Target pH | Formulated in the near-neutral range, well below the alkaline range of soap-based systems |
| Foam & texture | Cream-to-foam, gel-to-foam, or pump-foam versions available |
| Fragrance | Fragrance-free version available (default is lightly scented) |
| Packaging | Tube 100g/120g, mini tube 15–30ml for trial and travel kits |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request |
Who This Product Is Built For
Brands needing a daily-use hero
Cleanser is the highest-repurchase step in a routine. This SKU is built to be the entry product that pulls customers into the rest of your line.
Sensitive-skin and barrier-friendly lines
The amino-acid system and Centella pairing suit brands positioning around gentleness rather than deep-clean strength.
Tropical and humid markets
Formulated for climates where consumers wash twice daily and need everyday sunscreen removed without over-stripping. Water-resistant and high-SPF film-forming sunscreens need an oil-based first cleanse.
Frequently Asked Questions
What is the MOQ and lead time?
MOQ is 2,000–3,000 bottles per SKU, with production in 35–45 days after formula and artwork sign-off. Custom sample rounds take 2–3 weeks.
Can you make it fragrance-free or sulfate-free?
Yes. The base is already free of SLS/SLES-type sulfates, and a fully fragrance-free version is available at no formula-development premium.
Can we adjust the Centella content or swap the extract?
Yes. Extract loading is adjustable, and we can substitute or add botanicals — green tea, oat, licorice — to match your positioning and target market claims.
Which markets is this suitable for?
It is built for Indonesia, the Philippines, Thailand, Vietnam, and Malaysia, and the formula also suits Japan/Korea and Western e-commerce basic cleansing lines. We adjust the ingredient list to your destination market requirements.
Customization
OEM/ODM supported; fragrance-free version available
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Centella Soothing Cleanser Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome