Premium (Botanical Cleanser)
Heartleaf Cleansing Oil
A botanical cleansing oil built on a plant-oil base with houttuynia cordata extract, aimed at one-step removal of waterproof makeup and sunscreen. The emulsifier system is the part that decides whether a cleansing oil succeeds commercially, and it is the first thing we set with you rather than the last.
Product Overview
| MOQ | 3,000 bottles / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 250ml |
| Packaging | PET bottle with pump; sachet (5-10ml) option available |
| Mini Pack | Yes - Travel size 50-100ml. Suitable for travel |
| Suitable For | All skin types, especially sensitive skin, Acne-prone skin |
| Pricing | Quote-based — depends on the emulsifier system, oil selection and grade, extract loading, packaging, and order volume. |
Quote response within 24 hours · Sample terms confirmed by project
Key Active Ingredients
How the Active Ingredients Work
An anhydrous cleansing oil whose performance is decided by the oil blend and the emulsifier working together. The system below is our standard ODM baseline, adjustable for your target market and price point.
Self-Emulsifying System primary functional system
The single most important decision on a cleansing oil, and the one most briefs leave out. A PEG-based emulsifier such as PEG-20 glyceryl triisostearate gives the fast, clean milky rinse-off consumers judge the product on. A PEG-free system using polyglyceryl esters suits clean-beauty and COSMOS-oriented positioning but emulsifies more slowly and needs a higher use level. We sample both so you feel the difference before committing, because this choice cannot be reversed cheaply after launch.
Houttuynia Cordata Extract botanical positioning ingredient
The soothing botanical the concept is sold on. The practical constraint is solubility: houttuynia extracts are typically water or glycol based, so in an anhydrous oil they need an oil-dispersible fraction or a solubiliser to stay clear and stable. We will be straight about the loading that is actually achievable in an oil base rather than quoting a level that belongs in a toner.
Jojoba Oil oil phase
Simmondsia chinensis, a liquid wax ester rather than a triglyceride, which is why it resists oxidation better than most plant oils and gives a lighter, less greasy slip. In a cleansing oil its job is carrying the makeup-dissolving work without leaving a heavy film.
Olive Oil and Squalane oil phase
Olive oil brings cleansing power and a familiar label; squalane keeps the finish light and is oxidatively stable. We use plant-derived squalane rather than shark-derived, which matters for vegan positioning and for the buyer questions that follow. The ratio between the heavier and lighter oils is where the after-feel is tuned.
Tocopherol oil-phase antioxidant
Present to protect the oil phase over shelf life, not as an anti-ageing active. Describing vitamin E as a treatment ingredient in a rinse-off oil would overstate a stability function. In an anhydrous product with no water for microbes, oxidation rather than microbial growth is the real shelf-life risk, and peroxide value is the number we track.
Formulation & Customization Options
| Service model | ODM on our botanical cleansing-oil base, or full OEM development |
| Emulsifier system | PEG-based for fast clean rinse-off, or PEG-free polyglyceryl for clean-beauty positioning — both available on sample |
| Adjustable | Oil ratio and grade; extract loading within what an oil base will carry; emulsification speed; fragrance-free version |
| Stability testing | Peroxide value and accelerated oxidation testing on the approved sample, since oxidation rather than microbial growth is the limiting factor in an anhydrous product. Accelerated testing runs alongside the 35–45 day production window; a full real-time oxidation study runs longer and is quoted separately if you need it for registration |
| Packaging | PET bottle with pump; 5–10ml sachet for sampling and travel retail |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request. Halal, COSMOS, or vegan-suitable formulation can be scoped to your requirement — relevant here because emulsifier and glycerin sourcing decide whether those routes stay open |
Launch-fit guide
Who This Product Is Built For
Botanical and sensitive-skin lines in Southeast Asia
Heavy sunscreen use in the region makes a first-cleanse oil a routine staple rather than a niche step, and the botanical framing travels well across Thailand, the Philippines, Malaysia and Vietnam.
Brands building a double-cleanse routine
Pairs with an amino-acid foam or gel as the second step. Selling the two together raises basket size and is easier than convincing a customer that one product does both jobs.
Clean-beauty positioning
The PEG-free route exists for brands whose claims need it. We will tell you what it costs in emulsification speed so the decision is made with the tradeoff visible rather than discovered after launch.
Planning Your Heartleaf Cleansing Oil Project
What to prepare before quotation and sampling, which checks are part of routine manufacturing, and which items are confirmed separately for this product type.
What to include in your brief
- Representative makeup and sunscreens, including the hardest-to-remove product for sample assessment.
- Intended face or eye-area use, dry-hand application method, and acceptable rinse residue.
- Target dose per pump and any travel lock or closure requirement.
- Extract specification and preferred clarity, colour, and odour reference for the approved sample.
Quality and testing plan
Agree removal and emulsification checks using the named makeup at a defined dose and rinse method, plus pump delivery and leakage checks on the chosen pack. Confirm routine release coverage and any additional oxidation, compatibility, or microbiological assessment considering the final extract system and foreseeable water entry; assign reports and scope in writing.
Market and claims checkpoints
- Tie waterproof-makeup or one-step removal wording to the assessed products and use directions.
- Confirm evidence for any sensitive-skin or non-comedogenic wording; botanical content alone should not support those claims.
Pricing and testing scope depend on the final formula, packaging, quantity and destination market.
Frequently Asked Questions
What is the MOQ and lead time?
MOQ is 3,000 bottles per SKU, produced in 35–45 days after sign-off. Custom sample rounds take 2–3 weeks.
Should we choose the PEG-based or PEG-free emulsifier?
It depends on which claim you are selling. PEG-based emulsifies faster and rinses cleaner, which is what most consumers actually judge a cleansing oil on. PEG-free is necessary if your positioning or a COSMOS route requires it, but it emulsifies more slowly and needs a higher use level, so the cost per unit rises. We will send both so the decision is made on skin rather than on paper.
How do you handle the shelf life of an oil product?
An anhydrous formula has no water for microbial growth, so the limiting factor is oxidation of the oil phase. We control it through oil selection, tocopherol, and packaging that limits headspace and light, and we verify it with peroxide value and accelerated testing on the approved sample.
Can we claim it prevents breakouts or clogged pores?
We would advise against it and we build the formula on that basis. Blemish-prevention language moves the product toward a regulated category in several markets, and China requires efficacy filing for that kind of claim. Thorough removal of makeup, sunscreen and pore buildup is what the format genuinely does, and it is a claim we can support.
How much houttuynia extract can you actually put in an oil?
Less than a water-based product, and we would rather say so than print a number that belongs to a toner. Most houttuynia material is water or glycol based, so in an anhydrous oil it needs an oil-dispersible fraction or a solubiliser, and pushing the loading turns the oil cloudy or unstable. We will show you the level that stays clear and stable over accelerated testing.
Can you do a fragrance-free version?
Yes, and it is a common request for sensitive-skin lines. We can also supply a fragrance-free base plus a separate fragrance so you can adjust the scent across markets without reformulating.
Customization
OEM/ODM supported; plant oil ratios adjustable
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Heartleaf Cleansing Oil Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. Within 24 hours, we will reply with a quotation or the questions needed to prepare one.
Response within 24 hours · WhatsApp available · Factory visits welcome