Value Hero
Balancing Radiance Toner
A hydrating toner with a low level of niacinamide and gentle acids, aimed at the combination-oily and breakout-prone skin that dominates Southeast Asian markets. It works as a daily balancing step rather than an intensive treatment, which is what makes it a repeat-purchase hero rather than an occasional product.
Product Overview
| MOQ | 2,000–3,000 bottles / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 120ml / 150ml |
| Packaging | Frosted glass or frosted PET cylindrical bottle with plated cap/plastic cap |
| Mini Pack | Yes - Travel size 30-50ml / Cotton pad/wipe format |
| Suitable For | Combination-oily, oily skin, post-acne marks, clog-prone sensitive skin |
| Pricing | Quote-based — depends on acid type and level, niacinamide level, packaging, and order volume. |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
A leave-on toner pairing niacinamide with low-level exfoliating acids and soothing ingredients. Acid levels are set against your destination market rules and against daily-use tolerability; the baseline below is adjustable for your positioning and price point.
Niacinamidelow level; adjustable 2–5%
Vitamin B3, working on tone by reducing pigment transfer to surface skin cells, while also supporting the barrier and helping regulate the look of sebum. In a daily toner we keep it at the low end — a 2% level is the comfortable choice for sensitive and reactive skin, while 4–5% is where the tone-evening evidence sits. Niacinamide is not capped as a cosmetic ingredient in the EU or ASEAN, so the level is a tolerability and cost decision rather than a regulatory one, and it is fully adjustable to your positioning.
PHA / BHA (low level)low level, within market limits
Gluconolactone (PHA) exfoliates more gradually than AHA or BHA because of its larger molecular size, making it the sensible choice for a daily-use toner. Where a BHA is preferred for pore congestion, salicylic acid is used — in the EU, Annex III entry 98 of Regulation (EC) No 1223/2009 caps salicylic acid at 2.0% for a face toner, which sits in the general ‘other products’ category rather than the 0.5% category that covers body lotion and certain colour cosmetics. One condition travels with it: a mandatory not-for-children-under-3 restriction. A daily-use toner is normally formulated well under the cap for tolerability rather than because the regulation requires it. We set the acid type and level against your destination market rules and against how often you expect customers to use it.
Centella Asiaticasoothing active
Included specifically to offset the acids. An exfoliating toner without a soothing counterweight generates returns and complaints, particularly in the sensitive-but-oily skin type this product targets.
Aloe Verasoothing humectant
Aloe barbadensis, contributing a light hydrating and calming effect that suits the watery, non-sticky texture this format needs.
Hyaluronic Acidsupporting humectant
A supporting humectant rather than a claim active, present to keep the formula comfortable and prevent the dryness that acid-containing toners can cause with daily use.
Formulation & Customization Options
| Service model | OEM or ODM on our tested balancing base |
| Adjustable actives | Niacinamide level (2–5%); acid type (PHA, BHA, or a blend) and level |
| Regulatory alignment | Acid level set to your destination market — in the EU, Annex III entry 98 caps salicylic acid at 2.0% for a face toner, with a children-under-3 restriction; ASEAN and other markets confirmed per order |
| Format | Bottled toner, or pre-soaked toner pads for a separate SKU off the same formula |
| Packaging | Frosted glass or frosted PET cylinder 120ml/150ml; travel 30–50ml; pad jar format available |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request |
Who This Product Is Built For
Combination-oily and acne-prone lines
The skin type that makes up the largest share of the Southeast Asian market. A toner that balances without stripping is the step most brands get wrong.
Brands wanting two SKUs from one formula
The same formula runs as a bottled toner and as pre-soaked pads, giving you two price points and two content formats off a single development cycle.
Multi-market sellers
Acid caps differ by market. We set the level to the strictest applicable limit so one formula clears every market you sell into.
Frequently Asked Questions
What is the MOQ and lead time?
MOQ is 2,000–3,000 bottles per SKU, counted per fill size since 120ml and 150ml are separate SKUs. Custom sample rounds take 2–3 weeks and production runs 35–45 days after sample approval. If you want the cotton-pad format as well, it is a different filling process with its own minimum.
What niacinamide level should we choose?
For a daily toner, 2% is the safe choice and rarely generates tingling complaints. 4–5% is where the published tone-evening evidence sits but raises the chance of reactivity in sensitive users. If your brand promise is gentleness, stay at 2% and put the higher level in a dedicated serum.
Can it be used every day with the acids in it?
That is what the level is set for. PHA at a low level is designed for daily use, and the Centella and humectant system are there to keep it tolerable. If you want a stronger weekly exfoliating product, we would build that as a separate SKU rather than pushing this one up.
Can you do a fragrance-free and alcohol-free version?
Yes, both. Alcohol-free is the default recommendation for this positioning — denatured alcohol gives a fast-dry finish that some markets prefer, but it works against the soothing claim.
Customization
OEM/ODM supported; acid concentration and niacinamide ratio adjustable
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Balancing Radiance Toner Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome