Value (Color-Treated)
Color Lock Shine Hair Mask
A rinse-off mask for colour-treated hair, positioned around colour longevity and shine rather than repair. Two things are worth being straight about at the briefing stage, because they shape what the product can promise. First, colour fades mainly through washing: water swells the fibre, the cuticle lifts and dye molecules leave. A mask influences that by helping the cuticle lie flatter and by reducing how much the surface roughens with each wash, which slows fade rather than preventing it. Second, dullness in coloured hair is largely a surface-light problem, so shine is the claim this format delivers most reliably. Manufactured under ISO 22716 for Southeast Asian ranges where frequent washing and sun exposure both accelerate fade. The system below is our standard ODM formula and can be adjusted to suit your positioning, destination market rules, and cost structure.
Product Overview
| MOQ | 2,000–3,000 jars / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 150–200g |
| Packaging | Jar |
| Mini Pack | Yes - Single-use sachets (15-30ml/ packs)Suitable for trial |
| Suitable For | Color-treated hair |
| Pricing | Quote-based — depends on polymer system, protein and oil load, amino acid blend, and order volume. |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
Four parts do the work: film-forming polymers that reduce how freely dye leaves the fibre, amino acids that address the charge damage colouring leaves behind, hydrolysed keratin for cuticle smoothness, and vitamin E with plant oils for surface shine. The system below is our standard ODM starting point, adjustable for your target market and price point.
Colour-lock polymer systemfilm former, set by rinse-out feel
Cationic film-forming polymers that deposit a thin layer over the cuticle, helping it lie flatter so that the next wash swells the fibre less and lets less dye out. The mechanism is worth describing accurately to your marketing team: this is a barrier and smoothing effect, not dye fixation — nothing in a rinse-off product chemically bonds dye into the cortex. Level is limited by build-up rather than by regulation: push the polymer and the first wash feels excellent while the fourth reads coated and heavy, especially on fine coloured hair. We set it against repeat-wash testing rather than single-use feel, which is the only way this claim survives contact with a real customer.
Amino acid blendcharge-repair agents
Oxidative colouring converts some of the fibre's cystine to cysteic acid, which leaves the surface more negatively charged and more water-attracting than virgin hair — chemically, that is a large part of why coloured hair tangles, dulls and fades. A low molecular weight amino acid blend addresses that surface state directly and, being small, distributes more evenly through the fibre than proteins can. This is the ingredient choice that makes the product specifically for coloured hair rather than a general mask with colour on the label, and it is the point most competing value-line products skip.
Hydrolysed keratinprotein repair agent
Hydrolysed keratin settles into gaps in a roughened cuticle, raising the smoothness a comb registers and evening out how the surface reflects light. On coloured hair the shine contribution matters as much as the feel, because a lifted, uneven cuticle scatters light and reads as dull no matter how good the colour itself is. Being clear about the limit: this is surface smoothing, and it does not rebuild disulphide bonds broken during processing. Protein goes in at cool-down since it is heat-sensitive. Keratin is animal-derived, so a vegan claim needs hydrolysed wheat or soy protein in its place, which is a different base rather than a substitution on the same batch sheet.
Vitamin E and plant oilssurface shine and oxidative support
Tocopherol works as an antioxidant in the formula and plant oils handle surface slip and light reflection. Two honest notes for claim planning. Colour fade in daily use is driven more by washing than by oxidation, so vitamin E is a supporting element here rather than the reason the product works — we would not build the front-of-pack claim on it. And on sun protection, hair does fade faster with UV exposure, but a rinse-off mask leaves too little material behind to function as UV protection, and describing it that way creates a claim we cannot substantiate. Oil load is kept moderate because coloured hair is often already porous and reads greasy quickly.
Formulation & Customization Options
| Service model | OEM from your own brief, or ODM starting from this baseline. Both include formulation, stability and pilot batch before production. |
| Adjustable elements | Polymer level, amino acid blend, protein and oil load, and texture. The trade-off to plan around: more polymer improves how the first wash performs and how the claim tests in a single-use panel, but costs you cumulative lightness by the fourth or fifth wash. We optimise on repeat washes because that is where a customer forms their opinion. |
| Target pH | Weakly acidic, in the range conventionally used for rinse-off hair products. On coloured hair this matters more than usual: a flatter cuticle both reduces fade and improves shine, so pH is part of the performance rather than only a stability setting. Final target pH confirmed per project. |
| Texture and base | Medium-rich cream, adjustable lighter for fine coloured hair. Texture is set by the fatty alcohol ratio, so it can be retuned without changing the active level. |
| Fragrance | Your specified fragrance, or our salon-style options. Colour ranges frequently use a distinct fragrance from the brand's repair line so the two read as different systems on shelf. |
| Certification support | Halal, COSMOS and vegan-positioned formulations can be scoped to your requirement — tell us the destination market and certifying body and we will confirm feasibility before sampling. Note that keratin is animal-derived, so a vegan version substitutes hydrolysed wheat or soy protein and is a different base rather than a tweak. |
| Packaging | Jar as standard, tube available. Industry-standard formats including bottle, jar, tube, soft tube, sachet and airless are available; artwork and labelling are prepared to your destination market's requirements. |
| Certifications | ISO 22716 & GMPC certified; SGS testing supported upon request. |
Who This Product Is Built For
Colour ranges needing a third step
Colour ranges that need a treatment SKU beyond shampoo and conditioner, where the buyer is already invested in protecting a salon spend and will pay for a third step.
Fast-fade tropical markets
Southeast Asian markets, where frequent washing in warm weather plus strong sun makes fade a faster and more visible complaint than in cooler regions.
Shine-led content, not fade claims
Short-form content built on shine rather than on colour claims: gloss and light reflection film well and are honest, whereas before-and-after fade comparisons are hard to shoot credibly and easy to challenge.
Colour system building
Brands assembling a colour system where this mask, the colour-care shampoo and a smoothing conditioner need to read as one regimen.
Frequently Asked Questions
What is the MOQ?
2,000–3,000 jars per SKU. Sachet formats are filled at their own minimum and can be quoted alongside the main size, which works well as a salon takeaway for colour clients.
Does this actually stop colour fading?
It slows fade, and the distinction is worth keeping in your copy. Colour leaves mainly during washing, when water swells the fibre and lets dye molecules out through a lifted cuticle. A film-forming mask helps the cuticle lie flatter so less escapes per wash. What it does not do is bind dye into the hair, and no rinse-off product does. Extends colour vibrancy is a claim we can stand behind; locks in colour reads as fixation and is harder to defend if challenged.
Can you add UV protection for sun-exposed hair?
Sun does accelerate fade, so the concern is real, but a rinse-off mask is the wrong format to solve it — too little material stays on the hair after rinsing to function as UV protection, and claiming otherwise would not survive scrutiny. If UV is central to your positioning, a leave-in product is the format that can carry it, and we can quote that as a separate SKU alongside this one.
Why amino acids rather than just more protein?
Because they address different problems. Colouring converts part of the fibre's cystine to cysteic acid, leaving a more negatively charged, more water-loving surface — that charge change is why coloured hair tangles and dulls. Low molecular weight amino acids act on that surface state and distribute more evenly than larger proteins can. Protein fills physical gaps in the cuticle. Coloured hair has both problems, which is why this formula runs both rather than doubling one.
What is the sampling and production timeline?
2–3 weeks for a custom sample round, then 35–45 days for production once the sample and artwork are approved. Accelerated stability testing on the finished formula is run inside that window.
Which export certifications and claims should I plan for?
We manufacture under ISO 22716 with GMPC, and SGS testing is supported on request. On a colour product the claim risk sits in fade-prevention wording and in any before-and-after imagery, both of which regulators and platforms read as performance claims requiring support. Send artwork and creative before printing or launch and we will flag what needs softening for your destination market.
Customization
OEM/ODM supported; customizable for different hair color lines
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Color Lock Shine Hair Mask Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome