Value (Basic Hydration)
Multi-HA Hydrating Serum
A multi-weight hyaluronic acid serum built as a foundation SKU rather than a treatment product. It layers under anything, carries no actives that conflict with the rest of a routine, and gives brands a low-risk, high-repurchase entry point into the serum category.
Product Overview
| MOQ | 2,000–3,000 bottles / SKU |
| Lead Time | 45–55 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 30ml |
| Packaging | Clear or light-colored dropper bottle |
| Mini Pack | Yes - Mini size 5-10ml. Suitable for trial sizes/Travel kit |
| Suitable For | All skin types, especially dehydrated skin with fine lines and dry lines |
| Pricing | Quote-based — depends on hyaluronic acid grades used, packaging, and order volume. |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
A humectant-led hydrating serum rather than an actives serum — multiple hyaluronic acid molecular weights alongside NMF-type ingredients. Levels below are our standard ODM baseline, adjustable for your target market and price point.
Multi-Molecular Hyaluronic Acidtotal use level typically 0.1–0.5%
Sodium Hyaluronate in several molecular weight fractions. Higher weights sit on the surface and hold water there for immediate plumping and slip; lower weights and hydrolysed fractions distribute into the upper layers for a longer-lasting effect. Total use level in a serum is normally 0.1–0.5% — above that the texture turns tacky and stringy. The number of fractions and the ratio between them are both adjustable.
Glycerinhumectant
The most evidence-supported humectant in skincare and the reason this serum still performs in dry, air-conditioned environments. Hyaluronic acid alone can pull moisture from skin in low-humidity air; glycerin buffers that.
Sodium PCANMF component
A natural moisturising factor component present in skin. It supports water-binding through a different mechanism than hyaluronic acid, which is what makes the hydration read as lasting rather than surface-only.
Trehalosesupporting humectant
A disaccharide humectant that helps maintain hydration under environmental stress, and gives the formula a cleaner, less tacky skin-feel than raising the hyaluronic acid level would.
Formulation & Customization Options
| Service model | OEM custom development or ODM on our tested hydration base |
| Adjustable system | Number of hyaluronic acid molecular weight fractions and their ratio; humectant balance for dry versus humid climates |
| Differentiation actives | Small additions of botanical extracts, panthenol, or a peptide can be layered in to lift it out of the commodity tier |
| Texture | Watery essence, light gel-serum, or slightly cushioned serum |
| Packaging | Clear or light-tinted dropper bottle 30ml; mini 5–10ml for trial and travel kits |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request |
Who This Product Is Built For
Brands launching a first serum
Hydration is the safest entry into the serum category — no actives to trigger irritation complaints, no pH conflicts with the rest of your line, and the widest possible customer base.
Routine-building and bundle strategies
This is the SKU that makes a three-step set work. It pairs with any treatment serum without interaction concerns, which makes it the natural bundle filler.
Dry, air-conditioned indoor markets
Consumers in tropical cities spend most of the day in air conditioning. The humectant balance here is set for that reality rather than for outdoor humidity alone.
Frequently Asked Questions
What is the MOQ and lead time?
MOQ is 2,000–3,000 bottles per SKU, produced in 45–55 days after sign-off. Custom sample rounds take 2–3 weeks.
How many types of hyaluronic acid should we use?
Marketing-wise, more fractions make a better story. Performance-wise the returns flatten after three or four. We will quote the version you want, but we will also tell you when an extra fraction is buying you a label claim rather than a result.
Can you add actives to make it more than a basic hydrator?
Yes — niacinamide, panthenol, peptides, or botanical extracts are all straightforward additions. If you want a brightening or anti-ageing claim, we would generally recommend a dedicated formula instead, since a hydration base is not the right vehicle for a meaningful active level.
Will it pill under sunscreen or makeup?
Pilling comes from the film-forming and thickening system, not the hyaluronic acid itself. We adjust the polymer package and confirm layering behaviour during sampling — tell us what your customers layer over it and we will test that combination.
Customization
OEM/ODM supported; small amounts of plant extracts can be added for differentiation
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Multi-HA Hydrating Serum Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome