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Rosemary Lemongrass Natural Shampoo
A botanical-led daily shampoo for scalps that get oily fast in heat and humidity. Rosemary and lemongrass carry the story on the label, but the cleansing work is done by an amino acid and glucoside surfactant pair chosen to lift sebum and sweat without stripping, because the consumer in this position washes every day and often twice. Manufactured under ISO 22716 for brands selling into Southeast Asia. The baseline below is our standard ODM formula and can be adjusted to suit your positioning, destination market rules, and cost structure.
Product Overview
| MOQ | 2,000–3,000 bottles / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 500ml / Sachet 5-10ml |
| Packaging | Large pump bottle; sachet (5-10ml) option available |
| Mini Pack | Yes - Sachet 5-10ml. Indonesia/Philippines standard format |
| Suitable For | Oily/normal hair, fast oil buildup, flat/limp, sweat-prone individuals |
| Pricing | Quote-based — depends on surfactant system, botanical extract ratio, packaging, and order volume. |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
Four parts do the work here: an amino acid and glucoside surfactant pair, the rosemary and lemongrass duo the positioning rests on, panthenol for comb-through, and a low level of menthol for the fresh finish. The baseline below is our standard ODM starting point, adjustable for your target market and price point.
Amino acid and glucoside surfactant systemprimary cleansing system
Sodium Cocoyl Glutamate paired with Coco-Glucoside and Cocamidopropyl Betaine. Glutamate-based surfactants clean at a mildly acidic pH rather than needing alkalinity, which suits a shampoo used daily on a scalp that is already washed more often than any formula would prefer. The glucosides are alkaline as supplied, so the batch is acid-adjusted down to the target pH after they go in rather than before. Sulfate-free by construction, which matters in this position because the botanical story and a sulfate-free label claim usually need to travel together.
Rosemary and lemongrass extractsbotanical extract blend
Rosmarinus Officinalis Leaf Extract and Cymbopogon Schoenanthus Extract, both water-soluble and added in the cool-down phase below 40°C to protect the aromatic fraction that gives the formula its herbal character. Their job on this page is sensory and positioning: a fresh herbal scent and a clean-scalp feel after rinsing. We do not write hair growth or anti-hair-fall claims around rosemary. That framing is handled as a drug claim in the United States and is tightly regulated across several Southeast Asian markets, so the permitted claim set is confirmed against your destination market before artwork.
Panthenolconditioning agent
Provitamin B5, which converts to pantothenic acid on the fibre and holds water in the cortex, so strands comb more easily without a cationic conditioning polymer that would leave weight at the root. It is heat-sensitive and goes in during cool-down alongside the extracts. Panthenol is not listed in Annexes II, III, IV or VI of Regulation (EC) No 1223/2009, so the level is a cost and feel decision rather than a regulatory one.
Mentholbaseline 0.1% · range 0.05–0.3%
Menthol from peppermint, held in the support tier so the finish reads as fresh rather than aggressively cold. Eye and mucosa irritation is the main complaint source when menthol is pushed higher, and a shampoo runs down the face in the shower, so this is the tier we default to for a wash-off scalp product. Claims stay on sensation — cooling and refreshing — not anti-itch or pain relief, which are drug claims in the United States. Several EU member states also restrict terpenes including menthol in products intended for children under three, so a kids-adjacent line needs this level reviewed separately.
Formulation & Customization Options
| Service model | ODM (adjust our existing base) or full OEM custom development |
| Adjustable elements | Surfactant system strength; botanical extract ratio; menthol level within the support tier; added scalp actives on request |
| Target pH | Formulated at pH 5.0–5.5 — the range that keeps the cuticle lying flat and suits the glutamate surfactant system. Final target pH confirmed per project. |
| Texture and base | Clear or lightly pearlised shampoo; medium viscosity build that pours cleanly from a pump |
| Fragrance | Herbal and citrus profiles standard for this position; fragrance-free available |
| Certification support | Halal, COSMOS or vegan-suitable formulation can be configured to your target market requirements — raw material selection and documentation are arranged per project rather than held as standing certification |
| Packaging | 500ml pump bottle plus 5–10ml sachet for Indonesia and the Philippines; custom colour, print, and secondary packaging |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request |
Who This Product Is Built For
Botanical and naturally-derived positioning
Brands leading with a herbal ingredient story rather than a technical one. The sulfate-free glutamate and glucoside system supports that label without needing a separate reformulation, since the components most often called out in natural positioning are already the ones doing the cleansing.
Sachet-led distribution
For a botanical line the 5–10ml sachet does double duty in Indonesia and the Philippines: it is both the everyday purchase format in traditional trade and the low-risk way a first-time buyer tries a herbal scent before committing to a bottle.
TikTok Shop and short-form sellers
Scalp-refresh and wash-day routines film well for this position, and the herbal scent gives creators something concrete to describe on camera without straying into claims the label cannot carry.
Brands building a full hair range
This shampoo is the botanical anchor. Where the consumer complaint is hair going flat by evening rather than scent and freshness, the Volumizing Oil Control Shampoo covers that position with a lighter surfactant pair and sebum-absorbing powders. For flaking scalps the Anti-Dandruff Shampoo uses a regulated active and carries its own market restrictions, and the Lightweight Smoothing Conditioner is the matching second step that conditions without redepositing weight at the root.
Frequently Asked Questions
What is the minimum order quantity?
The bottle runs 2,000–3,000 units per SKU as a minimum, and the 5–10ml sachet is filled on a separate line with its own minimum. Since a botanical shampoo often leads with the sachet in traditional trade, tell us the split you expect between the two and we will quote them as one combined commitment.
Can we claim rosemary supports hair growth?
Not on a cosmetic label, and this is the question we get most often on this product. Hair growth and anti-hair-fall claims are handled as drug claims in the United States and are tightly regulated in several Southeast Asian markets, which changes your registration route rather than just your wording. What this formula supports is scalp cleanliness, a fresh herbal sensory experience, and hair that looks and feels less weighed down. We will map your intended claim set against your destination market before artwork so the label does not have to be redone after filing.
Can I adjust the formula?
Yes. This is offered as ODM, so the surfactant strength, the rosemary and lemongrass ratio, and the menthol level are all adjustable, and full custom OEM development is available. The trade-off worth knowing is the menthol: pushing it above the support tier makes the cooling more obvious but also raises the irritation risk around the eyes, which is the most common consumer complaint on cooling shampoos. We will tell you where that line sits for your market.
How long does sampling and production take?
Allow 2–3 weeks for a custom sample round and 35–45 days for bulk once the sample is signed off. The botanical extract sourcing is the part worth flagging early, since a specific rosemary or lemongrass origin can add lead time that the base formula does not.
Is it certified for export?
We manufacture under ISO 22716 and GMPC, offer SGS testing on request, and check ingredient compliance for your destination market before the first sample. This base carries no restricted active, so the formula documentation is usually straightforward; what needs settling early is claim wording, particularly anything drifting toward hair growth.
Can you package it under my own brand?
Yes — private label and full custom packaging are standard, including bottle, colour, print, and secondary packaging. For Indonesia and the Philippines the 5–10ml sachet is the standard trial format and often outsells the bottle in the first year, so it is worth quoting both from the start rather than adding it later.
Customization
OEM/ODM supported; herbal ratio and cooling sensation adjustable
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Rosemary Lemongrass Natural Shampoo Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome