Value (efficacy-focused)
COFFEE COCONUT
A rinse-off physical exfoliant on coffee grounds and coconut sugar, designed around Indonesian lulur bathing culture where scrubbing is a weekly ritual rather than an occasional treat. The figure that matters is the coffee particle load, which sets the scrub feel and carries the caffeine the format delivers.
Product Overview
| MOQ | 2,000–3,000 jars / SKU |
| Lead Time | 35–45 days |
| Sizes | 230g |
| Packaging | Clear plastic jar or kraft paper eco-friendly jar |
| Mini Pack | Yes - Single-use sachets30-50g. Suitable for trial sizes/Hotel amenity |
| Suitable For | All body skin types, especially dull, rough or uneven-looking skin |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
A scrub is a caffeine format where the figure that matters is the coffee particle load, not a dosed caffeine percentage: the particle sets the scrub feel and carries whatever caffeine the format delivers. We build against the particle load below and settle it on a physical sample, since scrub texture cannot be judged on paper.
Coffee groundsbaseline 5% · range 3–10% (particle load)
INCI: Coffea Arabica Seed Powder. This is the particle load figure, which sets the scrub feel rather than the active dose. Our range is 3–10% with a 5% baseline, and the right number inside that band is a texture decision that has to be made on a physical sample, not on paper. Grind size is a separate variable we adjust alongside it, since a coarse grind at 3% and a fine grind at 8% are two completely different products.
Caffeinedelivered by the coffee particles (not dosed separately)
INCI: Caffeine. In a scrub the caffeine comes through the Coffea Arabica Seed Powder rather than being added as a separate quantified active, so the figure we build against is the particle load above, confirmed on a physical sample. The claim stays at exfoliation and the appearance of smooth, firm skin on this format in every market.
Coconut sugarsupporting exfoliant
The second physical exfoliant in the system, giving a rounder particle than coffee grounds and a softer scrub feel. Because sugar dissolves during use, it changes the scrub curve: the product starts more abrasive and softens as it works. Ratio against coffee grounds set per project on the approved sample.
Coconut Oilsupporting emollient
INCI: Cocos Nucifera Oil. Carries the nourishing half of the product and is a large part of why the format works as a wash-off treatment rather than just an abrasive. Level is adjustable and directly changes both rinse-off feel and how oily the shower floor gets, which is a real complaint driver in this category. Confirmed on sample.
Vitamin Esupporting antioxidant
INCI: Tocopherol. Included as antioxidant support for the oil phase, which matters in a product this high in coconut oil. Kept as a support ingredient with the level set per project rather than positioned as a headline active.
Glycerinsupporting humectant
Standard humectant, included to keep skin from feeling stripped after a physical scrub. Level set per project. We do not attach a number to it in public documentation because it moves with the rest of the water phase.
Formulation & Customization Options
| Service model | ODM (adjust our existing coffee scrub base) or full OEM custom development |
| Coffee particle load | 3–10% (baseline 5%), decided on physical sample together with grind size |
| Caffeine source | Delivered by the coffee particles rather than dosed as a separate active; the figure we build against is the particle load above |
| Coconut oil level | Adjustable; directly changes rinse-off feel, so we sample two levels where the brief is unclear |
| Pack format | 230g clear plastic or kraft paper eco jar; 30–50g single-use sachets for trial and hotel amenity |
| Certifications | ISO 22716 and GMPC certified facility; SGS testing supported on request |
Who This Product Is Built For
Indonesian and Southeast Asian lulur ritual lines
Scrubbing is a weekly habit in this market rather than an occasional treat, which changes both the repurchase rate and the pack size that works. The 230g jar is sized for that cycle.
Short-form video and ASMR-led brands
The scrub process, the before-and-after on dull skin, and bathroom ASMR all perform on short-form video, and the format is visually distinctive enough to carry it without a production budget.
Hotel amenity and trial programmes
Available in 30–50g single-use sachets, which suits both trial-size sampling and hospitality supply on the same base formula.
Frequently Asked Questions
Which number should we specify, particle load or caffeine content?
Particle load, and it is the only one we quote. At 3–10% with a 5% baseline it sets how the scrub actually feels, which is what buyers judge this format on. Caffeine comes through the Coffea Arabica Seed Powder rather than being dosed as a separate active, so we do not publish a separate caffeine percentage for a rinse-off scrub. Tell us the scrub feel and grind you want and we settle it on a physical sample.
What is the claim ceiling on a coffee scrub?
Exfoliation and the appearance of smoother, firmer skin. That is the whole frame for this format, and we hold it in every market. Reaching past it is the main reason listings in this category get taken down, so the ceiling is worth respecting even where enforcement looks loose. We build and write copy inside it.
How do we pick the grind size?
On a physical sample, not on a spec. Grind size and particle load interact, so a coarse grind at the bottom of the load range and a fine grind at the top are two different products with the same paper spec. We normally send two or three grind and load combinations in the first sampling round.
Will the coconut oil make the shower slippery?
That depends on the level, and it is a real complaint driver in this category rather than a hypothetical. We adjust the oil level against the rinse-off feel you want and will sample two levels if your brief does not specify. It is worth deciding deliberately rather than defaulting.
What are the MOQ and lead time?
MOQ is 2,000–3,000 jars per SKU and lead time is 35–45 days after sample approval. Sachet formats are quotable on the same base. This is our standard ODM baseline, adjustable for your target market and price point.
Customization
OEM/ODM supported; coffee granule size and coconut oil content adjustable
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom COFFEE COCONUT Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome