Value Hero
RASPBERRY
A rinse-off body scrub built as a value hero: a sweet raspberry scent, a satisfying scrub feel and a visual that pops on shelf, formulated to hold a competitive price. It is a fragrance-and-feel product first, so the formula is tuned to punch above its cost on scent and texture rather than to carry an expensive active.
Product Overview
| MOQ | 2,000–3,000 jars / SKU |
| Lead Time | 35–45 days |
| Sizes | 230g |
| Packaging | Clear Plastic jars |
| Mini Pack | Yes - Single-use sachets30-50g. Suitable for trial sizes/Hotel amenity |
| Suitable For | Normal to dry body skin, fragrance experience seekers |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
This is our value hero scrub, so the job of the formula is to feel and smell better than its price suggests without carrying cost that does not show up in the tub. That means the money goes into granule feel and scent rather than a headline active, and the choices below are all about getting the character right at a workable cost. The baseline below is our standard ODM starting point, adjustable for your target market and price point.
Sugar or fine sea salt granulesbaseline 25% · range 15–40% (particle load)
The particle load carries most of the perceived value in this product, since scrub feel is what a buyer notices first at this price. Sugar suits the sweet raspberry positioning and softens as you work; salt reads more vigorous. We sample the granule against the feel you want, because getting this right is where a value scrub wins or loses.
Raspberry particles / extractbaseline 1% · range 0.5–2%
INCI: Rubus Idaeus (Raspberry) Fruit Extract, with optional visible raspberry particles. Carries the scent and the colour story the product is sold on, tuned by nose and by look on sample. Any visible particles are a cosmetic and shelf cue rather than a meaningful part of the exfoliation, and we keep the copy honest about that.
Raspberry seed / plant oilssupporting emollient
INCI: e.g. Rubus Idaeus Seed Oil with a base plant oil. The nourishing half of the product; raspberry seed oil can be used as a small on-brand accent while a base oil does most of the emollient work at a workable cost. Level sets rinse-off feel and shower-floor slip, so it is a deliberate sampling decision rather than a default.
Glycerinsupporting humectant
Standard humectant, and at this price point it is the cheapest way to stop a scrub feeling harsh. Carried in the water phase, so we set it against the finished texture rather than to a published figure.
Vitamin Esupporting antioxidant
INCI: Tocopherol. Protects the oil phase from going off over shelf life, which is the practical reason it is in a value formula rather than a marketing one. Level set per project.
Formulation & Customization Options
| Service model | ODM (adjust our existing fruit scrub base) or full OEM custom development |
| Granule type and load | Sugar or fine salt, 15–40% (baseline 25%); this is where the perceived value sits, so we sample it against target feel |
| Scent and colour level | Raspberry 0.5–2% (baseline 1%), tuned by nose and look on sample with allergen labelling checked for your market |
| Cost levers | Base oil choice and raspberry seed oil accent set the cost-to-feel balance; we quote options rather than assuming |
| Pack format | 230g clear jar to show the colour; 30–50g single-use sachets for trial sizes |
| Certifications | ISO 22716 and GMPC certified facility; SGS testing supported on request |
Who This Product Is Built For
Value and mass-market body-care lines
This is the SKU for a competitive price point where scent and scrub feel have to do the selling. It is built to punch above its cost on the shelf and in the tub, which suits a value range, a promotional line or a marketplace launch.
Colour-forward, short-form video ranges
The raspberry colour and sweet scent read well in a clear jar and on short-form video, where the jar reveal and scrub process carry the product without a production budget or a heavy active story.
Multi-scent fruit ranges
It shares a base with the other fruit scrubs in our line, so raspberry, kiwi, grapefruit and others run as one consistent range where fragrance and colour differentiate the SKUs and the formula stays cost-stable across the set.
Frequently Asked Questions
How do you keep this at a value price without it feeling cheap?
By putting the spend where the buyer notices it. At this price the scrub feel and the scent are what get judged first, so we invest the formula there and keep the actives light and honest rather than adding cost that does not show up in the tub. The base oil choice is the main cost lever, and we quote options so you can set the cost-to-feel balance deliberately rather than defaulting to the cheapest.
Do the visible raspberry particles do anything?
They are mostly a colour and shelf cue, and we keep the claim honest about that. The exfoliation comes from the sugar or salt granules; the fruit particles support the story on shelf and on video. For a value fragrance-led product that is a fine thing to lean on, as long as the copy does not overstate what they do.
Can we run this alongside other fruit scents?
Yes, and it is designed for it. The fruit scrubs share a base, so raspberry, kiwi and grapefruit run as one range where the fragrance and colour differentiate the SKUs and your development and cost stay stable across the set. It also lets you launch a few scents, see which sell, and scale the winners without re-developing the formula.
Does the raspberry scent create labelling issues?
Fruit fragrances carry allergens that must be declared above set thresholds, so we select the grade and level with your destination market rules in mind and supply the allergen breakdown for your label. It is routine for this category and handled at the brief stage rather than at registration.
What are the MOQ and lead time?
MOQ is 2,000–3,000 jars per SKU and lead time is 35–45 days after sample approval. Scrubs run longer than lotions on our lines because filling a thick product with granules held in suspension is slower work. Sachet formats are quotable on the same base. This is our standard ODM baseline, adjustable for your target market and price point.
Customization
OEM/ODM supported; fruit granule and oil ratios adjustable
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Related Body Care Products
Need a Custom RASPBERRY Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome