Value Line
MILK
A rinse-off body scrub with a milky, creamy texture and fine granules, positioned as the gentle option for mildly rough or slightly sensitive skin. The whole point is that it exfoliates without the harshness of a coarse scrub, so the formula is tuned around a soft feel and a comfortable rinse rather than a vigorous polish.
Product Overview
| MOQ | 2,000–3,000 jars / SKU |
| Lead Time | 35–45 days |
| Sizes | 230g |
| Packaging | Clear Plastic jars |
| Mini Pack | Yes - Single-use sachets30-50g. Suitable for trial sizes |
| Suitable For | Mildly rough, slightly sensitive body skin |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
This is the mildest scrub in our range, built for people who find coarse scrubs too harsh. That single positioning drives every choice: the granule is fine, the texture is creamy, and the product is tuned for gentleness over scrub power. The baseline below is our standard ODM starting point, adjustable for your target market and price point.
Fine sugar or fine salt granulesbaseline 15% · range 10–25% (particle load)
Deliberately kept at the fine, low end of what we make, because the product is sold on gentleness. Fine sugar suits it best since it dissolves and softens as you work, which is why the scrub reads mild. Pushing the load up would undo the positioning, so this is one product where we would talk you out of a coarser spec if the brief asked for it.
Milk protein / milk extractbaseline 2% · range 1–5%
INCI: e.g. Milk Protein (Lac) or Hydrolyzed Milk Protein. Carries the creamy texture and the softening story the product is sold on. It is a dairy derivative, so it blocks a vegan claim and is worth flagging for markets or retailers that ask about animal-derived ingredients; a plant-protein version is available and changes the feel, so we sample it rather than swapping on paper.
Plant oilssupporting emollient
The nourishing half of the product, kept at a level that supports the creamy feel without making the rinse heavy. Level is adjustable and sets both after-feel and shower-floor slip, so it is a deliberate sampling decision.
Glycerinsupporting humectant
Paired with the milk protein to keep the after-feel soft, which is the whole claim on this product. The level tracks the water phase and is judged on the finished texture.
Vitamin Esupporting antioxidant
INCI: Tocopherol. Guards the oil phase over shelf life, which matters in a creamy product where separation or off-notes would be obvious. Level set per project.
Formulation & Customization Options
| Service model | ODM (adjust our existing milk scrub base) or full OEM custom development |
| Granule type and load | Fine sugar or fine salt, 10–25% (baseline 15%), kept gentle to hold the mild positioning |
| Milk protein level | 1–5% (baseline 2%), set against the creamy texture and softening feel you want |
| Vegan version | Enquire — a plant protein in place of the milk changes the feel, so we confirm feasibility and sample it with you before committing |
| Pack format | 230g jar, clear or opaque to suit the milky look; 30–50g sachets for trial |
| Certifications | ISO 22716 and GMPC certified facility; SGS testing supported on request |
Who This Product Is Built For
Gentle and sensitive-skin body-care lines
This is the scrub for the customer who finds most scrubs too harsh, so it fits a brand positioned around mildness rather than intensity. It also works as the entry-level, gentlest SKU in a wider scrub range, giving nervous first-time buyers somewhere to start.
Creamy-texture and milk-bath ranges
The milky texture has a dedicated audience on Southeast Asian short-form video, where the creamy experience and milk-bath aesthetic sustain steady views. The look carries the product without a heavy active story.
Family and everyday ranges
The gentleness suits a product used often and by a range of skin types, which fits a family or everyday positioning rather than a targeted treatment. Pairs well with a simple, clean visual identity.
Frequently Asked Questions
What makes this the gentle option?
Three things, all deliberate: the granule is fine and kept at a low load, the texture is creamy rather than gritty, and the milk protein and oils are there to leave skin soft rather than stripped. It is built for people who find coarse scrubs too harsh, so if your customer wants a vigorous polish this is the wrong product in our range and we will point you to a coffee or salt-based one.
Can we run this without the dairy ingredient?
Ask us at enquiry and we will confirm what we can achieve before you build a plan on it. The milk protein carries the creamy texture this product is sold on, so a plant protein in its place is a different formula rather than a substitution, and it has to be developed and sampled on its own terms. Flag it at the brief stage and we will come back on the feasibility and the feel.
Is the milk protein an allergen or dietary flag?
It is a dairy derivative, so it rules out a vegan claim and some certifiers treat it as an animal-derived flag worth declaring. It is not an issue for a mainstream body-care launch, but if your market or retailer asks about animal-derived ingredients it is easier to plan around at the brief stage, and the vegan version removes the question entirely.
Is it gentle enough for frequent use?
That is what it is tuned for. The fine, low granule load and the creamy base are chosen so the product suits regular use without over-exfoliating, which is the opposite of a once-a-week intensive scrub. As always the exact feel is confirmed on sample, and we will steer the granule fineness toward the comfort end if your customer skews sensitive.
What are the MOQ and lead time?
MOQ is 2,000–3,000 jars per SKU and lead time is 35–45 days after sample approval. Scrubs run longer than lotions because a thick granule-bearing product fills slowly on the line. Sachet formats are quotable on the same base. This is our standard ODM baseline, adjustable for your target market and price point.
Customization
OEM/ODM supported
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Related Body Care Products
Need a Custom MILK Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome