Premium (hero product)
Herbal Elixir
A cooling herbal relief liquid for the neck, shoulders, back, and joints that absorbs quickly without stickiness. Ideal for desk workers, drivers, and active lifestyles.
Product Overview
| MOQ | 2,000–3,000 bottles / SKU |
| Lead Time | 45–55 days |
| Sampling | 3–4 weeks for the cooling level and botanical ratio, confirmed on the approved sample |
| Sizes | 50ml |
| Packaging | Dark glass or amber bottle with metal/plastic cap |
| Mini Pack | No - Used in SPA, No need for portable size |
| Suitable For | Muscle soreness, prolonged sitting/standing individuals |
| Pricing | Quote-based — depends on menthol tier, botanical extract grade and base system |
Response within 24 hours · Free samples available
Key Active Ingredients
How the Active Ingredients Work
A leave-on herbal liquid applied over large areas, so the menthol level is the whole product and also the main source of complaints if it is set wrong. Our menthol tiers are 0.05–0.3% baseline 0.1% for a light cooling edge and scent modification, 0.3–1% baseline 0.5% for a clear cooling body product, and 1–3% baseline 2% for strong cold-sensation neck, shoulder and leg products. This SKU is written at the top tier, 1–3% with a 2% baseline, because a herbal elixir is briefed for a pronounced cool hit and the botanical oil format carries a higher menthol level comfortably. We set the exact point on the approved sample rather than on paper. The claim frame is sensory throughout: we describe how it feels, not what it does to a condition.
Mentholbaseline 2% · range 1–3%
INCI: Menthol. Activates cold-sensing receptors in the skin, producing a cooling sensation without any actual change in temperature, which is why this is a sensory decision rather than an efficacy one. Our tiers run 0.05–0.3% baseline 0.1% for light cooling and scent modification, 0.3–1% baseline 0.5% for a clear cooling body product, and 1–3% baseline 2% for strong cold-sensation neck, shoulder and leg use. In the US we describe menthol as a cooling sensation and nothing beyond that: an anti-itch or pain-relief claim moves the product into the OTC drug category, where menthol is treated as a drug active rather than a cosmetic ingredient. EU terpene restrictions for products intended for children under three apply here, so anything aimed at that age bracket is quoted as its own development rather than a relabel.
Eucalyptus oilsupporting botanical
INCI: Eucalyptus Globulus Leaf Oil. Carries the herbal top note that this category is bought on and reinforces the cool impression without adding more menthol. Level is set per project and confirmed on sample. Worth knowing for claim planning: US regulations list eucalyptus oil among the ingredients not recognised as effective for counterirritant and insect-bite drug uses, so we keep it strictly as a fragrance and sensory botanical and attach no therapeutic mechanism to it.
Ginger extractsupporting botanical
INCI: Zingiber Officinale Root Extract. Sits on the warm side of the profile and balances the menthol so the product does not read as purely cold. This is the botanical half of the story, which matters in a category where buyers read the front of pack. We describe it in sensory terms only and set the level per project.
Turmeric extractsupporting botanical
INCI: Curcuma Longa Root Extract. Included for the traditional herbal positioning this format sells on in Southeast Asia. The practical constraint is colour rather than dosage: turmeric stains, so the level is capped by what the pack and the garment tolerance allow, and we confirm the shade on the approved sample. No anti-inflammatory or physiological claim is attached to it.
Camphorlow level, set per project
INCI: Camphor. Used at a low level to round out the cool-and-herbal signature. We do not publish a baseline here because camphor is the ingredient in this formula most tightly bound to market classification: US regulations treat camphor above 3% as a drug active in specific external analgesic uses, and separate EU terpene restrictions cover camphor in products for children under three. We formulate low, and confirm the level against your destination market rules.
Light oil / alcohol basesupporting base system
The base decides whether the product flashes cool and dries fast or stays workable for massage, so it is a functional choice rather than a marketing one. An alcohol-forward base gives a sharper initial cool and faster dry-down; an oil-forward base gives longer working time and less sting on shaved or broken skin. Both are quotable and the split is set against your use occasion and destination market.
Formulation & Customization Options
| Service model | ODM (adjust our existing herbal cooling base) or full OEM custom development |
| Cooling intensity | Light 0.05–0.3% menthol, standard 0.3–1%, or strong cold-sensation 1–3%; this SKU is built at the top tier with a 2% baseline |
| Base system | Alcohol-forward for a sharp cool and fast dry-down, or oil-forward for longer working time and less sting on sensitive skin |
| Botanical ratio | Ginger, turmeric and eucalyptus ratio adjustable; turmeric level is capped by staining tolerance rather than by dosage |
| Claim scope | Written at sensory level as standard. Pain-relief, anti-itch and anti-inflammatory wording is not supported and needs a different regulatory route in most markets |
| Packaging | Bottle, spray bottle and roll-on all available; a well-sealed pack is worth specifying because menthol is volatile and will fade in a loose closure |
| Certifications | ISO 22716 and GMPC certified facility; SGS testing supported on request. Halal, COSMOS and vegan scoping is quoted to your requirement rather than held as a standing certificate |
Who This Product Is Built For
Southeast Asian herbal care lines
The ginger-turmeric-menthol signature is what this category is bought on across Thailand, Vietnam and Indonesia, and the format sells year-round rather than seasonally. We quote the botanical ratio against local scent expectations, which differ noticeably between those three markets.
Desk-worker and driver channels
A leave-on liquid that dries without stickiness is the practical requirement here, because the product is used during the working day rather than after a shower. The base split is the lever for that, and we set it on sample.
Brands that need the claim discipline handled
The hard part of this category is not the formula, it is keeping the copy inside the cosmetic category in every market you ship to. We supply the sensory-level wording and flag which phrases move the product into a drug or biocide route, so your regulatory reviewer sees the boundary before artwork is signed off.
Cooling and botanical ranges
Light 0.05–0.3% menthol for a face-adjacent or mild version, standard 0.3–1%, strong 1–3% for neck, shoulder and leg use. Alcohol-forward or oil-forward base. All quotable against your price point.
Frequently Asked Questions
What menthol level should we go with?
For a herbal elixir briefed on a pronounced cool hit, 2% is where we would start, and that is the baseline this page is written at. Step down to the 0.3–1% standard tier if the product is going onto larger areas or into a market where strong cooling reads as harsh, and down to 0.05–0.3% for a mild or face-adjacent version. We confirm the point on the approved sample, because the cool hit is the product and it cannot be judged from a number.
Can we claim it relieves aches or itching?
No, and this is the most important line in the category. In the US, menthol used for pain relief or anti-itch is treated as an OTC drug active rather than a cosmetic ingredient, so that claim changes what the product legally is, not just how it is worded. Our copy stays at the sensory level throughout: how it feels during and after application. Where your brief needs a therapeutic claim, that is a drug registration route in most markets and we will tell you so at briefing rather than after artwork.
Can this base be used for a children’s version?
Not as it stands. Separate EU terpene restrictions apply to camphor, eucalyptol and menthol in products for children under three, and this formula carries all three families. A kids-adjacent brief is a different formula rather than a relabel of this one. Tell us the age bracket at briefing so we can scope it properly.
Why is there no baseline published for camphor?
Because camphor is the ingredient here whose legal treatment shifts most between markets, and publishing one number would mean pre-deciding your classification for you. US regulations treat camphor above 3% as a drug active in specific external analgesic uses, and EU terpene restrictions apply for under-threes. We formulate low and confirm the level against your destination market, which keeps the classification call with your regulatory reviewer where it belongs.
Alcohol-forward or oil-forward base?
Alcohol-forward if you want a sharp initial cool and a fast, non-sticky dry-down, which is the usual choice for a daytime desk-worker product. Oil-forward if the product will be massaged in, or if it is going to markets where alcohol is a positioning problem, or onto shaved and sensitive skin where alcohol stings. Both are quotable and we sample both if you are undecided.
What are the MOQ and lead time?
MOQ is 2,000–3,000 bottles per SKU and lead time is 45–55 days after sample approval, which includes stability testing. Sampling runs 3–4 weeks ahead of that and covers the cooling tiers and botanical ratio in one round. This is our standard ODM baseline, adjustable for your target market and price point.
Customization
OEM/ODM supported; cooling/warming intensity and herbal blend adjustable
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Herbal Elixir Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. We will respond with a custom formulation proposal within 48 hours.
Response within 24 hours · WhatsApp available · Factory visits welcome